Luxury SUV no longer a pushover for push-away or towing thieves

DETROIT – Just underneath the surface of the 2012 Cadillac Escalade are new security enhancements developed to combat thieves who have pushed and towed the segment-leading luxury SUV to the top of annual most-stolen vehicle lists. 

The Escalade is already well-protected against typical drive-away grand theft auto through existing security features and standard OnStar security technology.

“The goal is to make the Escalade a very difficult target for thieves without any added inconvenience for customers,” said Bill Biondo, General Motors’ global leader for vehicle theft prevention. “The new systems work in the background and few people realize they are there, but they are strong added protections.”

The 2012 security enhancements:

• PASS Key 3+, a sophisticated encryption system for the key, key cylinder and ignition system (Deters: Drive-away thefts)
• A more-robust steering column-lock system that makes it nearly impossible to maneuver the Escalade onto a flatbed. (Deters: “push-away” thefts)
• An available inclination sensor that sets off an alarm when the system senses an unwarranted change of the angle of the vehicle, such as would occur with towing, flat-bedding or lifting the vehicle. (Deters: towing, push-away, and wheel thefts)
• An available shock sensor intended to reduce content theft and push-away theft by sounding the alarm when the vehicle is “shocked,” such as by breaking window glass. (Deters: Property theft)
• An available new wheel lock system to help prevent the theft of Escalade’s wheels and tires.

OnStar provides standard additional security with a remote ignition lock that can prevent the vehicle from starting if a break-in is detected. If a vehicle is stolen, OnStar can also provide vehicle location and remotely slow the vehicle down to assist law enforcement in vehicle recovery.

“Combined, these technologies comprise one of the most-extensive sets of theft-deterrent measures available for this type of vehicle and meet or exceed security specifications among global vehicle security analysts,” Biondo said.

The new inclination sensors will make it more difficult to push or tow an Escalade undetected. Undetected thefts and break-ins will also be more difficult with the added shock sensors and locking devices.

“These types of innovative theft prevention technologies are a significant step in helping to reduce vehicle thefts,” said Joe Wehrle, president and CEO of the National Insurance Crime Bureau.

Cadillac and Biondo continually work with U.S. law enforcement agencies to help educate police agencies on the various GM theft prevention systems and to learn the latest tactics used by auto thieves.

“We listen and analyze real-world security information from law enforcement so we can continue to develop effective theft deterrent solutions for our customers,” said Biondo.

Protecting Yourself Against Grand Theft Auto

Security technologies are an important part of the chess game between law enforcement and car thieves, but drivers are the primary defense against break-ins and thefts. To better keep you and your vehicle secure:

• Do not leave valuables unattended in unlocked cars, or in plain sight
• Park vehicles in well-lit areas or inside locked garages
• Don’t leave cars running with the keys in the ignition.
• Do not defeat the ignition/key cylinder immobilizers with aftermarket remote- start systems
• Always lock your vehicle with the key fob, which also sets the alarm system
• Use wheel locks with premium wheels
• Do not leave driver’s license, registration or insurance certificate in your car
• Purchase a vehicle with OnStar or the aftermarket OnStar FMV mirror, which will enable your vehicle to be tracked if stolen.

Courtesy of media.gm.com

Now through December 31st, take advantage of Rohrich Cadillac’s $200 Mail-in Rebate on a Genuine GM parts transmission .

See here for more details.

Another great review from one of our customers. Keep up the good work!

"The experience was tremendously positive from start to finish. I was shown a number of cars and all of the options both from a payment and a vehicle standpoint were explained in depth. This is in sharp contrast to less positive experiences I have had at several other Cadillac dealers. In addition, friends who own Caddys purchased from Rohrich consistently rave about the experience they have after the sale in terms of warranty work and out of warranty service. I recommend this dealer highly." - Phil Krause

Cadillac ATS Travels to Nürburgring’s North Loop

DETROIT – The Cadillac ATS engineering team traveled to the world famous Nürburgring in Germany to give the cars an opportunity to perform in a strenuous, yet predictable environment. There, on the Nordschleife, or “North Loop,” the next chapter in the Cadillac ATS video series continues.

At this world-class road course, the team can fine-tune the ATS calibrations for the new 270 horsepower 2.0L turbo four-cylinder and 3.6L V-6 engines, along with the second- generation Cadillac Magnetic Ride Control suspension.

 “No other facility in the world is like this. You can accomplish more here in one lap around the ring than you can on dozens of tracks in the U.S.,” said Dave Mikels, energy and powertrain integration engineer. Mikels and his colleagues on the ATS team are Nürburgring-certified performance test drivers.

“There are places where you’re airborne, and then there are valleys where you’re in full compression. There are off-camber, on-camber turns. There’s no other place in the world where you can test for all of that, except here.”

Cadillac monitors every aspect of the cars and can transmit that data back to calibration teams back in Michigan, who can then upload new algorithms to calibrate shock stiffness and engine dynamics to continually shave seconds off of lap times.

Additional details on the ATS will be announced at the 2012 North American International Auto Show. The ATS, which will be revealed on Jan. 8, will be built at the Lansing (Mich.) Grand River plant alongside the Cadillac CTS Sedan, Coupe and Sport Wagon and V-Series performance cars.

media.gm.com

Watch here to see how Cadillac saves the holidays! Tell us, what is on your wish list for this upcoming weekend?

Performance elements from V-series offered for standard models from $2,065

DETROIT – Cadillac is offering some of the performance elements of its V-series product line on standard 2012 CTS models through the new Touring Package Sedan, Coupe and Wagon starting at $2,065.

The new CTS Touring Packages include such luxury features as Recaro seats, microfiber suede inserts on the seats and steering wheel, high-intensity discharge (HID) headlamps, a performance-tuned suspension, a V-series aerodynamic spoiler and performance wheel packages.

“One of the best aspects of high-performance machines like the V-Series is that they bring new elements into the brand that enrich the rest of the breed,” said Cadillac Vice President of Marketing Don Butler. “The new Touring Packages give CTS buyers access to some desirable V-Series elements, in a more-approachable format.”

CTS Sedan and Sport Wagon come with either a 3.0L or optional 3.6L engine, both Direct Injection V-6 units, while CTS Coupe comes standard with the 3.6L engine. Each engine now will have its own Touring Package available:

The 3.0L V-6 touring package option retails at $2,065 and includes 18-inch pearl nickel finish wheels; dual exhaust; dark finish grille; HID headlamps and fog lamps; V-Series aerodynamic center high mounted stop lamp (except Sport Wagon); suede seat inserts, steering wheel and shifter; midnight Sapele wood trim and metal pedals. 

The 3.6L V-6 Touring Package option retails at $2,810 and features Recaro performance seating, suede-wrapped steering wheel and shifter, midnight Sapele wood trim and metal pedals. The 3.6L Touring Package also gets a dark finish grille, V-Series aerodynamic center high mounted stop lamp (except Sport Wagon) and the 19-inch polished wheels with either summer tire performance package or all season tire package.

With 318 horsepower from the 3.6L direct injection V-6 engine, the CTS accelerates from 0-60 in 6.3 seconds, and comes with optional all-wheel-drive and FE3 performance suspension designed for agile cornering and braking. Steering wheel-mounted paddle shifters for the electronically controlled 6-speed automatic transmission are also included in the FE3 performance package.

Other new CTS features for 2012 include standard Bluetooth connectivity, optional RainSense Wipers and Side Blind Zone Alert (Coupe) along with new colors: Opulent Blue Metallic; Black Diamond Tri-Coat and Mocha Steel Metallic.

Suggested retail prices including destination charges for the 2012 models start at $36,790 for the CTS Sedan, $39,590 for the CTS Coupe and $39,890 for the CTS Sport Wagon

Courtesy of media.gm.com

Eleven 5-Star Reviews for Rohrich Cadillac! Way to go team!

"I was extremely pleased with my experience on the purchase of a new car at Rohrich Cadillac. My saleman, Ken Goldberg was very professional, knowledgeable and far exceeded my expectations in dealing with a "salesperson". Mr. Goldberg was extremely helpful and, I feel, went beyond to help me with my choice, answer my questions and follow-up with me on several occasions. He spent a great deal of time to make sure I was happy with my choice, and the the purchase of the car was easy and comfortable. He has made a customer for life!" - PrettySam

Two Brands to Highlight Future of In-Vehicle Entertainment and Connectivity

DETROIT – OnStar and Cadillac are showcasing their latest technologies at the 2012 Consumer Electronics Show from Jan. 10-13 in Las Vegas.

The two brands will discuss several innovations during a press conference on Sunday, Jan. 8 at 7p.m. in the Casanova ballroom (Room 505) at the Venetian Hotel and Casino.

Cadillac will demonstrate CUE, a comprehensive in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data. Cadillac will also discuss the research methods behind the creation of CUE.

OnStar will unveil evolutionary research in the 4G LTE cloud connected vehicle space, reveal future expansions in the mobile application arena, and make announcements about  OnStar FMV, its aftermarket rearview mirror that contains all of OnStar’s key functions for older vehicles.

OnStar will also collaborate with the Verizon Wireless 4G LTE network to focus on the in-vehicle experience related to streaming content sharing for all vehicle occupants. The prototype applications demonstrated in a Chevrolet Volt research vehicle include:

• Cloud-based streaming of entertainment and information content throughout the vehicle
• Rear seat infotainment management
• Video chat

Additionally, OnStar has built on its pioneering work with smart grid technology and home connectivity to develop in-vehicle applications centered on energy management:

• OnStar RemoteLink
• Real time Diagnostics and Eco Routing
• Home Energy Management

Media attending the 2012 CES are invited to attend the press activities, and can RSVP for the Jan. 8 event. Additionally, media and consumers can visit the OnStar booth (#1330 in the North Hall) for hands-on demonstrations of Cadillac CUE, OnStar’s mobile app and the OnStar 4G LTE research vehicle.

Courtesy of media.gm.com

Thank you so much to everyone who took the time to share their experience with us!

"This is the 3rd new Cadillac purchased at Rohrich from Chuck Lucci Jr. The experience of buying a new car can be stressful with the wrong dealership and/or salesman. Here with Mr. Lucci, the experience has always been a pleasant one. Mr. Lucci is an honest, no-pressure saleman that you can talk to easily. You always walk away feeling you have gotten a fair deal. I would highly recommend Rohrich Cadillac and Chuck Lucci Jr., and they can count on me as a continued loyal customer." - Cadman

Drive in style and safety this year with the new 2012 Cadillac CTS Sedan 3.0L

See here for details!

Cadillac CTS Sedan and SRX among IIHS Top Safety Picks

IIHS announces 115 Top Safety Picks

The winners' circle includes 18 new vehicles for 2012, and 97 models that qualified for the 2011 award carry over to 2012.

"For the second year running, a record number of models qualify," IIHS President Adrian Lund said in a press release. "It's tough to win, and we commend auto manufacturers for making safety a top priority."

IIHS recognized a variety of vehicles this year. The list includes 69 cars, 38 SUVs, five minivans, and three full-size pickups. The vehicles on the list rate highest in front, side, rollover, and rear crashes based on IIHS criteria.

New for 2012, electronic stability control (to help drivers avoid loss of control), is no longer is a requirement to win as it was in prior years. New federal guidelines require all 2012 and later passenger vehicles to have ESC.

"When we launched Top Safety Pick in 2005, consumers had 11 models to pick from. Six years later, finding a winner that fits most budgets and lifestyles is easy," Lund said in the release. "It's a testament to the commitment automakers have made to going above and beyond minimum safety standards."

 

Courtesy of reviews.cnet.com

New 2.0L Turbo Engine Boosts the Cadillac ATS

DETROIT – A new high-performance 2.0L turbocharged four-cylinder engine will debut in the all-new 2013 Cadillac ATS compact luxury sedan, which will be revealed at the 2012 North American International Auto Show in January.

The Cadillac-tuned, direct-injected engine will produce an estimated 270 horsepower (201 kW). At 135 horsepower per liter, it will be one of the most power-dense automotive engines, besting the highest-performing engines from luxury competitors such as Audi, BMW and Mercedes.

“This engine is the perfect match for the new ATS, which will be a refined performance luxury sedan,” said Don Butler, Cadillac vice president of Global Marketing. “The 2.0T has an exceptionally smooth and responsive power curve that will make the ATS nimble, quick and fun to drive.”

The new 2.0T highlights a broad engine lineup that will power the ATS which is slated to begin production next summer. Cadillac will also offer a normally aspirated 2.5L four cylinder engine and a 3.6L V-6 engine in the ATS.

The 2.0T builds on the advanced-technology heritage of previous GM turbo engines with features that enhance efficiency, durability and refinement.

Among the 2.0T engine’s highlights: a direct-injection twin-cam, four-valve-per-cylinder engine with continuously variable valve timing; twin-scroll turbocharger with air-to-air intercooler; forged-steel crankshaft with modular balance shaft system; and a two-stage variable-displacement oil pump with jet-spray piston cooling.

Overall engine friction is reduced by up to 16 percent. The low-friction design means engine power is delivered more efficiently.

Proprietary computational fluid dynamics analysis techniques were used to develop an all-new combustion system with a higher compression ratio, which also helped boost efficiency.

“The 2.0T is one of the most advanced and efficient engines of its kind, and contributes to the ATS’s exceptional balance of performance and great fuel efficiency,” said Mike Anderson, chief engineer for the 2.0T engine.

The 2.0T has a wide torque curve, delivering 90 percent of its peak 260 lb-ft. of torque (353 Nm) from 1,500 rpm to 5,800 rpm – giving the ATS the feeling of immediate power, whether from launch at a stop light or during higher-speed maneuvers, such as passing.

The turbocharger generates up to 20 pounds of boost and its twin-scroll design helps optimize power availability, virtually eliminating turbo lag and helping deliver a broad power band.

“It has the exhilarating, responsive power available when you want it, yet can provide the fuel efficiency that will make the ATS a fully competitive vehicle in global markets,” Anderson said.

At 135 hp/L, the ATS 2.0T four-cylinder turbo engine has the highest power density among key competitors, including:

• Audi A4’s 2.0L turbo (105.5 hp/L)
• BMW M3’s V-8 (103.5 hp/L)
• Lexus IS F’s V-8 (83.2 hp/L)
• Mercedes-Benz C250’s 1.8L turbo (111.6 hp/L)

Additional details on the ATS will be announced at the 2012 NAIAS. The ATS will be built at the Lansing Grand River plant alongside the Cadillac CTS Sedan, Coupe and Sport Wagon and V-Series performance cars.

Courtesy of media.gm.com

Get your Cadillac in tip top shape before the holidays! Our online service scheduler is here to make the process even more convenient.

https://www.autoappointments.com/rohrichcadillac/login.html?showHeader=false">Click here to start!

Thank you for the great review!

"It was a wonderful experience purchasing our first Cadillac. We were dealt with quickly, efficiently and very friendly." - Carol

World Premiere of Cadillac ATS at Detroit Motor Show

Detroit – The all-new 2013 Cadillac ATS compact luxury rear wheel drive sedan will be among four General Motors’ concept or production vehicles making world premieres at the 2012 North American International Auto Show in January.

“ATS is a crucial part of Cadillac's expansion,” GM Senior Vice President of Global Product Development Mary Barra told the Automotive Press Association on Friday. “ATS enters the biggest market segment in the global luxury car industry, both in terms of volume and importance. 

“It’s a segment dominated by German cars, including the BMW 3-series, Mercedes C-Class and Audi A4, so we’ve developed a compelling and convincing new challenger,” she said.

ATS marks the debut of a new rear-wheel-drive-based architecture designed for agile, quick-and-fun driving dynamics and advanced technology. The ATS goes into production next summer at the Lansing, Michigan, Grand River Assembly plant. 

Barra, who was named to her position about a year ago, oversees a $15 billion operation currently designing and engineering 113 major product programs globally “from concept to production… mini-cars to full size body-on-frame trucks…and everything in between,” she said.

Barra said she has spent much of her time seeking and executing efficiencies in the way GM develops products.  Core architectures – the basic building blocks of new vehicles – accounted for 30 percent of volume when she took over. Today, the same architectures cover 48 percent of volume.

“We’re targeting 60 percent by 2014… and 90-plus percent by 2018,” she said. “It’s a similar story with our engine platforms. As recently as 2009, we built 20 different engine platforms around the world. Over the next several years, our goal is to reduce that to 10.”

Courtesy of Media.gm.com

In the market for a Cadillac? Stop by to view our pre-owned specials today!

see here for details!

Hurry in to take advantage of our new service special, now through December 31!

Click here for more details

Cadillac’s CTS-V Named Car and Driver 10 Best

DETROIT – Car and Driver magazine today named the Cadillac CTS-V to its 10Best list for 2012, the fifth consecutive year the Cadillac CTS models have appeared on the annual list of the finest new cars.

In its 30^th year, the Car and Driver 10Best lists awards the world’s finest, chosen from a field that includes the prior year’s winners and all new or significantly upgraded models for 2012.

“As in years past, the cars on this year’s list represent the best overall vehicles on the market today,” said Eddie Alterman, editor-in-chief, Car and Driver. “Out of 68 contenders, these are the ones that consistently perform the best, are a good value and are engaging, fun-to-drive vehicles.”

The full 2012 Car and Driver 10Best list will be published in the January issue which hits newsstands today.

“Car and Driver’s 10Best list is among the top recognitions for a car to achieve,” said Cadillac Vice President of Global Marketing Don Butler. “This really is a testament to those who design and develop our products to be among the world’s best.”

The Cadillac CTS and CTS V-Series cars, built in Lansing, Mich., are available in   sedan, coupe and wagon versions. Cadillac’s V-series cars feature 556- horsepower engines mated to 6-speed manual or automatic transmissions (with paddle shifters), race-inspired Brembo brakes, available Recaro seating and dual-mode Magnetic Ride Control suspension.

Courtesy of media.cadillac.com

Cadillac brings you the 308 HP Cadillac SRX, the most powerful standard engine in any luxury crossover. Watch to see how it effortlessly handles even the most difficult roads.

Cadillac CUE First to Offer HD Radio™ Standard

DETROIT – Starting with the new XTS luxury sedan in spring of 2012, Cadillac will become the first U.S. manufacturer to offer HD Radio™ as standard equipment. HD Radio technology will be one of the many new features embedded within CUE, Cadillac’s upcoming user experience for in-vehicle connectivity.

HD Radio technology is a digital broadcasting format for AM and FM stations in the United States with more than 2,100 stations now broadcasting the digital signals alongside their traditional analog signals. Currently, HD Radio broadcasts are available to approximately 90 percent of the U.S. listening audience.

Among the main benefits of HD Radio Technology is digital sound quality on both FM and AM stations. The technology also offers provides consumers with additional channels known as HD2, HD3 and HD4s with broadcasters offering additional, diverse programming and information, all free to the consumer without a paid subscription.

More than 1,300 digital HD2, HD3, and HD4 channels across the country are broadcasting programming, which can be heard with an HD Radio receiver.

HD Radio Technology also transmits show Program Service Data – such as song titles and artist information – that display on the CUE audio screen. It can be paused up to 20 minutes, allowing users to resume the program – similar to a DVD – if they interrupt a program while driving.

In the Cadillac CUE system, HD Radio users will have the added feature of iTunes® Tagging, which allows listeners to tag their favorite songs for later preview and purchase on iTunes.

“HD Radio Technology is an excellent addition to CUE, the groundbreaking user experience for connectivity and control which will debut in the new XTS luxury sedan in spring 2012,” said Cadillac Product Director Hampden Tener.

CUE’s audio functions also include standard AM/FM radio, integrated iPod/MP3/smartphone media player connectivity, multi-device music indexing, SiriusXM Satellite Radio, and applications such as Pandora.

Among the additional CUE features are built-in turn-by-turn navigation, natural speech recognition, hands-free calling, multiple device Bluetooth synchronization – all controlled by a vibrant icon-based touch screen that features haptic feedback, user-customizable menus and a concealed storage tray for cell phones and other devices.

Jeff Jury, chief operating officer of HD Radio developer, iBiquity Digital said: “We are very pleased to be part of CUE, Cadillac’s innovative user experience platform. Including HD Radio Technology as a standard feature highlights Cadillac’s commitment to bringing the latest digital entertainment technologies to their customers.”

OnStar controls are also accessible through the CUE touch screen.

 

Courtesy of GM

Hurry in to check out our new vehicle inventory, including this 2012 Cadillac CTS Coupe 3.6L V6

See here for details.