PONTE VEDRA BEACH, Fla. – With many of golf’s biggest stars scheduled to participate this week, the Cadillac Championship at the TPC Blue Monster, Doral Golf Resort & Spa will benefit several South Florida charities.
As Nick Watney defends his 2011 championship on the course, the tournament will raise money for the Make-a-Wish Foundation of Southern Florida and the Boys and Girls Clubs of Broward County as well as Miami-based charities.
“PGA TOUR events are a win for our sponsors and local communities,” says Eddie Carbone, executive director, World Golf Championships–Cadillac Championship. “Tournament sponsors receive tens of millions of dollars in global media exposure, while delivering $30 million to $60 million in economic impact to the community and millions of dollars to local charities.”
The Cadillac Championship also uses the unique Tickets Fore Charity initiative in which local charities can sell tournament tickets to fans, with 100 percent of the net proceeds benefiting the local organizations enrolled.
Cadillac is adding to the charitable giving with a special celebrity test drive of the brand’s high performance CTS-V series. With Cadillac Racing driver Andy Pilgrim leading the way, TOUR stars like Hunter Mahan and Matt Kuchar will race to raise money for Miami-based charities including The First Tee and Miami Children’s Hospital’s Brain Institute.
The Cadillac Championship is the second of four annual World Golf Championships events for which only the top players from the world’s major golf tours qualify. In the second year of a multiyear agreement, Cadillac’s World Golf Championships umbrella sponsorship provides a high-profile global marketing platform, including extensive branding and advertising across the four-event global series.
All 50 players from the Top 50 in the Official World Golf Ranking are scheduled to compete this week, including defending champion Watney, world No.1 Rory McIlroy and Tiger Woods. Television coverage in North America will be on the Golf Channel and NBC.
During the tournament, Cadillac will offer fans professional instruction and a chance to win a 2012 CTS-V Coupe at the Cadillac Performance Center. The center will feature swing and putting analysis systems, ball-fittings by Bridgestone and playing simulators that put fans on one of the course’s Par 3 holes.
On one of the hole-in-one simulators, the five-closest shots to the pin each day will be invited back for a chance to make a hole-in-one and win a 2012 CTS-V Coupe. During official tournament play, any professional golfer making a hole-in-one at the 13th hole will win an all-new 2013 XTS luxury sedan.
In addition to the Cadillac Performance Center, Cadillac will host fans at the Cadillac Experience, a showcase for the newest vehicles in the luxury brand’s line. Guests will receive a complimentary sleeve of Bridgestone golf balls and exclusive access to a viewing area located between the 18th tee and the 1st green.
The Cadillac Performance Center and Cadillac Experience are open each day during the tournament from 8:30 a.m. to 6 p.m. and available at no extra charge to ticketholders.
