DETROIT – Cadillac will be the presenting sponsor of the debut showing of “Scatter My Ashes at Bergdorf’s,” a documentary celebrating the 111th anniversary of the iconic luxury retailer. The documentary bows September 12 at the Paris Theatre in New York City during Fashion Week.
Cadillac, which celebrates its 110th anniversary this year, will display the all-new ATS compact luxury sport sedan, the XTS luxury sedan and a CTS-V Coupe at the theater. Cadillac is featured in a spread in the September collector’s issue of BG Magazine and in the Bergdorf Goodman Holiday Gift Book.
“Bergdorf Goodman and Cadillac share an influential heritage and bright future as American luxury brands,” said Don Butler, Cadillac vice president of marketing.
The documentary is written and directed by Matthew Miele and features New Yorkers and personalities speaking of the magic, myths and mysteries of the retailer at the apex of luxury. Some of the documentary’s stars include Vera Wang, Tom Ford, Joan Rivers, Giorgio Armani, and Mary-Kate and Ashley Olsen.
Courtesy of media.gm.com
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